Let’s Talk About Instagram

Are you addicted?

Q: Are you constantly checking how many likes your latest picture has? Feeling disappointment and misery if it’s less than 100?

Q: Are you feeling insecure scrolling through beautifully snapped photos of beauty gurus, toned bodies and perfectly designed homes?

In a recent online Instagram rant-off a huge debate was taking place, do we seek constant social media validation or are we inspired by that aspirational photo which injects immense creativity?

When I embarked on my social media journey (and I don’t mean posting check-ins of what I was doing on Facebook), I mean launching myself head first into the online blogosphere, it was to help me define my personal brand, have a voice for both personal and business reasons and most of all, to be authentic. Which brings me on to a bit of a rant. If people are more bothered about how many likes they have (and are willing to even delete the post because of it!) it begs the question where is the authenticity here?

Picture of a person taking a picture of their food using an iphone

Photo Cred: Eaters Collective / Unsplash

I understand there are mixed views about social media platforms, especially around the addiction and not being able to switch off. There are some who are slightly obsessed and feel the pressure of being liked, or of making sure they don’t lose followers and there is the addiction of wanting to know what’s trending and how you can plate up a perfect dish for your next dinner party. Body envy also seems to be an issue but if you think about it, it is no more than what we have been seeing in magazines and on the catwalk for years. It’s not to say I am being harsh and simply thinking just don’t let it bother you because of course I would love to have that perfect figure but when was the last time you took a picture, any picture and didn’t get to work on editing the shit out of it until you are happy with the end result?

I am confident that not everyone on Insta is that perfect and if they are then good for them, look at all the awesome things about you which you can be proud of too. Don’t let anyone else affect your self esteem.

Love yourself. Be proud of who you are

~Ashley Graham

Person taking picture of coffee using an iphone

Photo Cred: Athena Lam / Unsplash

What I hate about Instagram:

  • People who follow your page and then a day or two later unfollow. Like why?! Please don’t follow me in the first place if it is just for likes. When I follow someone it’s because I am inspired by their pictures. It could be that I enjoy their photography style, they have a similar body shape to mine so their clothing has influenced my style or because they seem to be well, just like-minded. I don’t like because I want a like back. So please…a shout out to those people, please be authentic! Some people really are working extremely hard to cultivate their personal brand and take it to exciting levels they never knew existed. Please support and not disappoint. Ok rant over. You’re welcome.
  • People that take pictures down if they don’t get enough likes. I mean really? Where is the pride in your own work and what about those people who have taken the time to like or even comment on your picture? These awesome dudes are your supporters, shower them with kindness and respect.
  • People that buy followers…I just don’t get it!
  • People making themselves skint just to just take nifty photos. Don’t put yourself in debt, there are many ways to be creative.
  • The desire to be popular. Just be you and people will love you anyway!
Picture of a magazine, coffee and Instagram icon using coffee

Photo Cred: Alessandro Buononato / Unsplash

What I love about Instagram:

  • It’s an extension of me, of my resume, my personal brand. It’s one of my platforms to share my voice.
  • I am excited to see what’s trending, I feel up to date and also gives me ideas for future blog posts.
  • I am inspired, injected with creativity on anything from beauty, style, designs and fashion.
  • I am a foodie so new recipes, ideas on food presentation and state of the art restaurants…yes please!
  • My photography skills are enhancing every day, seeing how best to take pictures, Insta is a free online ‘this is how it’s done’ don’t you think?
  • Being able to take photographs and share the joy of the moment.
  • As a lifestyle blogger I am working extremely hard to build my business. Every picture, every comment, every like, every interaction is important and is an opportunity to spotlight my brand.

What are your thoughts on this competitive, image-driven world we find ourselves in? I would love to hear your thoughts on this.

N x

So hey you, yes you..I want to thank you for reading my post. Whether you’ve stuck around since the beginning of my journey or whether you’re new to my blog, thank you for reading and supporting. I genuinely appreciate it.


  1. June 15, 2017 / 2:05 pm

    I agree 100%. Social media used to be a place to connect, but people are making it into a competition. When we use it as a place for art and inspiration, everyone benefits xx.

    • niccimcshane
      June 15, 2017 / 2:07 pm

      I’m glad you feel the same way! I was hoping it wasn’t just me! Xxx

  2. June 16, 2017 / 2:12 pm

    I dislike some of the trends on Instagram and I find it can be very – more is more. Like wear the most makeup, have the most muscles and have a new set of clothes for every single day. And the reality is, a lot of these photos are so staged. I know a successful blogger who travels to locations with a photographer, just to spend the day taking professional photos – which many do.
    Everything really is staged. Even blog posts, I’m forever questioning the photos. People are trying to aim to these magazine standards.
    I do question my page a lot and whether the photos are good or not. But I’ve learnt it takes a lot of work networking and making connections. And I’m really grateful for the connections that I have made. xxxx

    • niccimcshane
      June 16, 2017 / 2:36 pm

      I’m so glad it’s not just me! It does make you wonder how much of it is staged whereas I just grab my camera and snap a memory and post it! I don’t have an issue with it in one sense as it means everyone is learning and developing I think it’s the fake aspect of things and the added competition that worries me for some who get caught up in it! And by the way don’t question your page I find it inspiring and natural xxxx

      • June 16, 2017 / 8:05 pm

        Thank you!! I believe most of it is staged. I see it all the time and I have even noticed myself, wanting to take photos just to upload. Like at a restaurant, before I would never think to take a photo. But now I question whether it would make a good upload. A bad habit I know!! xxxx

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